A new Structure
Standardize the company’s visual communication both externally—how our users perceive us—and internally within our organization. Previously, there was no brand identity manual or graphic guidelines in place, so I developed the communications from the ground up
to generate an idea that works for digital workspaces
The Logo
The Doto logo is a comprehensive visual representation that combines typographic and graphic elements to communicate the brand’s identity and core values. The logo features a unique typeface that reflects modernity and accessibility, both essential aspects of Doto’s identity. Each letter was designed to be visually appealing and highly legible, ensuring instant brand recognition.
The icon
On the other hand, Doto’s icon, centered on the letter “d,” offers a more simplified yet equally powerful representation of the brand. The minimalist design of the “d” reflects its adaptability. Its simplicity ensures easy recognition and memorability.
Through its shape and design, the icon represents values such as innovation, connectivity, and openness toward the community and the Mexican market.
Color selection
