Ectagono.com | Portafolio

Introduction

Ectagono is all about sustainability, innovation, and social impact—but until now, there wasn’t a website to bring everything together in one place. With more people wanting to stay updated on events, read blog articles, and connect with the team, it became clear that a digital platform was a must.
This website is designed to make things simple and accessible. Whether it’s checking out upcoming events, exploring fresh content, or getting in touch with Ectagono, everything will now be just a click away. The goal is to strengthen connections, reach more people, and make it easier for the community to get involved.

Problematic

Ectagono faced significant digital limitations, making it difficult to manage its community and effectively share its projects.

Lack of a website: There was no centralized platform to showcase their mission, events, and programs.
No user or volunteer registration system: Without a structured database, organizing and tracking interested participants was challenging.
Reliance on social media: The only source of project information was social media, limiting reach, permanence, and accessibility.

This lack of digital infrastructure hindered communication, community management, and overall impact. Developing a well-structured website was essential to improve organization, visibility, and engagement with volunteers.

My Role

As part of this project, my role focused on the entire visual aspect of the website and Ectagono’s overall branding. I was responsible for designing a cohesive and engaging visual identity that aligned with the organization’s mission and values. This included creating the website’s user interface, ensuring an intuitive and aesthetically pleasing experience, and developing graphic elements that enhanced the brand’s presence. Through a thoughtful design approach, the goal was to create a digital platform that not only communicated Ectagono’s essence but also facilitated user interaction and engagement.

Objective

To develop a visually cohesive and user-friendly website that centralizes Ectagono’s events, blog, and initiatives, enhancing accessibility, community engagement, and brand recognition while providing a seamless digital experience.

Solution

The solution was to design and develop a visually cohesive, user-friendly website that centralizes all of Ectagono’s activities, including events, blog content, and community initiatives. The platform provides an intuitive navigation experience, ensuring easy access to information while reinforcing the brand’s identity through consistent and engaging visuals.

Design Thinking

We applied the Design Thinking methodology to ensure a user-centered and solution-oriented approach in developing Ectágono’s website. First, we empathized with users through research to identify key pain points, such as the lack of centralized information and accessibility issues. Then, we defined the core problem: the need for a visually cohesive and functional platform to enhance engagement and communication. During the ideation phase, we explored design concepts aligned with Ectágono’s identity, ensuring an intuitive user experience. We then created prototypes to test different layouts and navigation flows, gathering feedback to iterate and refine the website for optimal usability and aesthetics.

Empathize

Qualitative

In the initial phase, qualitative research was conducted to understand user perceptions. This involved one-on-one interviews and focus group sessions with customers of the Ectagono platform, allowing us to gather insights into their needs and expectations where they could stay informed about services and upcoming events.

Quantitative

Daniela

24 años • Ciudad de México

Occupation: Student/Recent Graduate
Interests: Ecology, animal w elfare, veganism
Goals: Daniela is actively seeking a project to complete her social service, focusing on sustainability, environmental protection, or animal rights. She wants to contribute to causes she cares about while gaining valuable experience.
Challenges: Finding a project that aligns with her values and provides meaningful impact while fulfilling the requirements for her social service.
Values: Sustainability, animal welfare, environmental conservation, ethical living.
Technology Usage: Frequently uses social media to follow environmental causes, animal rights organizations, and sustainable living influencers. Regularly browses online platforms for volunteer opportunities and community-driven projects.

Gabriela

24 años • Ciudad de México

Occupation: Corporate Social Responsibility (CSR) Manager/Project Coordinator
Company: Works for a company looking to implement social projects
Goals: Gabriela is focused on creating and managing impactful social projects that align with her company's corporate values. She is looking for opportunities to partner with organizations and communities to implement sustainable and meaningful initiatives.
Challenges: Ensuring that the social projects align with both the company's business objectives and social impact goals. Finding the right partners and platforms that support her vision.

Design System

Evaluation

The Ectagono website represents a significant step forward in the communication and promotion of its sustainability, innovation, and social impact initiatives. Its visually cohesive and engaging design accurately reflects the organization’s identity, making navigation seamless and providing easy access to key information about events, services, and projects.
One of its greatest strengths is the integration of an intuitive event schedule, allowing users to stay informed about upcoming activities and participation opportunities. Additionally, the blog offers relevant content that reinforces Ectagono’s commitment to education and environmental awareness.
The user-centered design ensures an accessible and smooth experience, optimizing interaction with the community and strengthening the organization’s digital presence. Overall, the website successfully fulfills its goal of connecting users with Ectagono’s mission, encouraging greater participation and visibility of its projects.

Conclusion

The Ectágono website successfully addresses the organization's need for a centralized digital platform, enhancing communication, accessibility, and user engagement. By integrating an intuitive event schedule, a well-structured blog, and a visually cohesive design, the platform strengthens Ectágono’s online presence and fosters a deeper connection with its community. This project not only improves the visibility of Ectágono’s initiatives but also creates new opportunities for participation and collaboration, ensuring a lasting impact in the fields of sustainability and social innovation.