About the project

Ectágono is a strategic consultancy specialized in corporate sustainable development. The organization focuses on measuring, developing, and implementing solutions and projects committed to the well-being of both people and the planet.

One of its key initiatives, “Renacer del Suelo” (Rebirth of the Soil), was created in response to the illegal burning of a protected natural reserve area in Mexico. The project united several national organizations and companies through donation campaigns aimed at restoring the affected land.

As part of this initiative, we developed the visual identity, logo, and communication materials for the campaign. The design was intended to be adaptable so that all participating organizations could use it consistently across their communication channels. The campaign’s success and strong visual recognition led to its continuation for three consecutive years under the same identity.