About the project

As part of Lalamove Mexico’s marketing team, I collaborated on several brand positioning initiatives aimed at helping the Mexican audience become familiar with a brand that had just entered the market. Our goal was to create a strong local presence through creative and culturally relevant campaigns.

We developed multiple brand awareness campaigns, including murals located in Mexico City’s Roma neighborhood, as well as on-site advertising featuring branded trucks and billboards placed in key areas across the city. I was also responsible for coordinating with various storytelling production teams to develop digital commercials that captured the essence of Lalamove’s fast and reliable delivery service.